A raw dog food company is on the hunt for three dogs to become Canine Critics for its new range of products – and it’s looking to pay the lucky pooch £100 per month, as well as free food, just for the privilege.
The brand ProDog Raw hopes to gain invaluable customer insight and testimonials on its new 80:10:10 raw meal range by taking it to the experts.
The dogs’ sole responsibility as critics will be to eat the raw food they are provided with, so their owners can observe their behaviour and health, and note any changes.
Although the job is open to any dog breed and to any age, dogs with serious underlying health conditions should not apply.
Dogs who suffer with regular flatulence, bad hair days, bad breath, large poops and laziness are encouraged to apply, as these are symptoms they claim raw food can improve.
The lucky candidate will be paid £100 per month, as well as receive a full 30 days worth of raw meals in the post.
The dog’s owners will need to fill out weekly feedback questionnaires, documenting their pet’s reaction to the new food, so it’s integral that the owner and dog have a close bond where the owner can read their pet’s behaviour.
The feedback will involve noting the dog’s general behaviour, temperament and energy levels, as well as more physical factors, such as the quality of its coat and stool consistency.
The owners will also be encouraged to keep video diaries, where they film any notable differences in their dog’s behaviour.
Owners can apply on behalf of their dog here.
Heidi Maskelyne, founder of ProDog Raw, said: “Raw dog food is having a big moment, which is great, but we want to make sure that owners understand and are educated in why raw food is superior to dry, in the long term.
“We think our Canine Critics will help break down the main barrier that is stopping dog owners from making the leap to raw food, and that is the misconception that it is a hassle and not all it’s cracked up to be.
“As humans, we’re obsessed with what we put in our bodies, and we adore our canine companions, so why wouldn’t we be just as obsessed with what they eat?
“Often it takes just one testimonial of a friend’s amazing weight loss to get us trying their diet, so we hope the same will happen with our Canine Critic’s experience of the raw food diet. I encourage all dogs to apply, in particular the stinky ones!”